Project Overview
Pralin, a fast-growing artisanal sweets brand known for its decadent pralines and spreads, needed a social media presence as irresistible as their products. Their goal? To captivate a community of dessert lovers, home bakers, and indulgence seekers with content that's as craveable as their treats
Our team developed a comprehensive social media content plan that included:
- Product Hero Shots - Luxe, textured photography that makes every praline look almost too good to eat.
- Recipe Magic - Easy DIY ideas (think stuffed cookies, dessert boards) to show Pralin's versatility.
- Behind-the-Scenes - Sneak peeks into their craft—melting chocolate, hand-wrapping treats—to build authenticity.
- #PralinMoment Campaign - Fans sharing their joy (and messy fingers) with UGC.
- Signature Aesthetic - A cohesive, rich visual style (hello, jewel tones and velvet backdrops!) for instant recognition.
The Challenge
- Stand out in a crowded sweets market.
- Make our treats look irresistible—highlight texture and flavor
- Post consistently without being boring.
- Get more likes & shares on a small budget.
Our Solution
- Striking Visual Identity - Bold colors & crave-worthy styling that screams "indulge me!"
- Scroll-Stopping Content - Eye-catching reels, slow-mo pours, and ultra-closeups to make mouths water.
- Pro-Level Shoots - High-energy videos and drool-worthy flat lays to showcase Pralin's magic.
- #PralinJoy Campaign - Got fans sharing their sweet moments (and cravings!).
