Project Overview
Gooey Foods, a rapidly growing food brand known for their innovative spreads and sauces, approached us with the challenge of elevating their social media presence. They needed a content strategy that would highlight their products versatility while engaging their target demographic of young food enthusiasts and home cooks.
Our team developed a comprehensive social media content plan that included:
- Product - focused photography with styling that emphasizes the "gooey" texture
- Recipe tutorials and serving suggestions to showcase product versatility
- Behind-the-scenes content from their production kitchen
- User-generated content campaigns to build community engagement
- Consistent visual language that reinforces brand recognition
The Challenge
- Stand out in a saturated food market with distinctive visual identity
- Create content that highlights product texture while maintaining appetite appeal
- Develop a content calendar that maintained consistency while avoiding repetition
- Increase engagement rates across all platforms with limited budget
Our Solution
- Developed a vibrant color palette centered around their signature orange brand color
- Created a photography style guide emphasizing macro shots and slow-motion video
- Implemented a content matrix that balanced product features, recipes, and user content
- Launched the #GetGooey hashtag campaign to encourage customer participation
